Worldsteel launches second phase of #lovesteel campaign

The Brussels-based World Steel Association has launched phase two of its #lovesteel campaign, “Steel In.”

The campaign comprises a series of interesting facts and images of steel use across different industries and describes how steel contributes to a sustainable lifestyle.

The campaign’s first infographic, “Steel in the home,” shows the widespread use of steel in the home environment and also illustrates the benefits it brings in sustainability, cost, safety and design.

Two future infographics will present key statistics of steel use in the construction sector and the architectural styles made possible by steel.

According to Worldsteel, construction accounts for more than half of world steel production. Besides its use in homes and buildings, it is also required for such construction equipment as cranes, drills, bulldozers, scaffolding and shelters.

Worldsteel says the #lovesteel campaign is designed to inspire young people to think differently about a career in the steel sector and showcase the impact of steel on society now and in the future.

The first phase of the campaign ran from 2013 to 2015 and included the production of 19 video interviews of young people in diverse roles across the steel industry.