Work Truck Incyte launches market discovery intelligence platform

Work Truck Incyte, Des Moines, Iowa, has launched its new website and market discovery intelligence platform built for the work truck and truck equipment industry. 

The company says the platform introduces a new approach to identifying, understanding and navigating the work truck and truck equipment industry through a comprehensive visual mapping system.  

At the core of the platform is the map, a proprietary, subscription-based intelligence tool designed to help manufacturers, sales teams, marketing professionals and industry stakeholders quickly identify qualified business locations focused on selling and supporting work truck equipment throughout the United States and Canada. 

Work Truck Incyte says its platform provides a strategic, location-based view of the industry, allowing users to visually identify market opportunities, plan territory coverage, evaluate distribution networks and uncover new business relationships. 

“The work truck industry is extremely fragmented, and historically, finding the right companies has required searching multiple association lists, dealer locators, trade show directories and general web searches,” says Brian Evans, Work Truck Incyte founder. “We created Work Truck Incyte to eliminate that inefficiency and give professionals a single, reliable place to visually discover who the players are in any market.” 

The map currently features more than 6,600 verified business locations across North America. Coverage includes detailed mapping of truck equipment distributors, dealers and upfitters throughout the U.S. and Canada. The platform also provides extensive visibility into truck chassis dealer networks by brand, including both new and used truck dealers. 

The company also has begun integrating trailer dealer networks representing multiple trailer categories, with ongoing expansion planned as part of the platform’s data growth strategy. 

Work Truck Incyte says each location featured within the map is curated through research using trusted industry sources and verification methods, with ongoing updates designed to maintain accuracy, relevance and usability for industry professionals. 

The company says it positions its platform as a complement—not a replacement—to traditional contact intelligence tools. While contact databases help identify individual decision-makers, market discovery intelligence focuses on helping organizations identify where the strongest market opportunities exist and which companies are most relevant to their products or services. 

“The biggest challenge for many companies isn’t finding a name or email address,” Evans says. “It’s understanding the market itself—where demand exists, where coverage gaps are located and which businesses are truly aligned with their equipment or service offering. That’s the problem we set out to solve.” 

In addition to the map, the Work Truck Incyte website includes a growing collection of free industry resources designed to support professionals across sales, marketing, management and operations. These resources include downloadable material weight reference guides, cubic yardage calculators, curated industry association directories and trade show listings designed to help companies stay connected to key industry events and organizations. 

The company has announced plans to continue expanding the platform throughout 2026, including the addition of more than 900 work truck and equipment manufacturers, continued expansion of trailer dealer network coverage, integration of fire apparatus and emergency equipment market locations and ongoing data verification and feature enhancements. 

“Our mission is simple,” Evans says. “Connect the right people to the right information faster, and make it easier for the industry to grow, collaborate and operate more efficiently.”