Terex Finlay campaign connects past with future

United Kingdom-based Terex Finlay says it will rebrand to Finlay and has announced a new slogan it has selected “to update and refresh its image based on its traditional core values and future strategies.”

The business is to rebrand globally as Finlay and introduce a new logo, the new slogan and new marketing materials.

“Our founder, John Finlay, pioneered the concept of mobile screening equipment and his name has been iconic in the industry with a reputation built upon reliability and performance for over 65 years,” Finlay Global Business Line Director Matt Dickson says.

Dickson adds, “In the past decade we have implemented an aggressive growth strategy focused on the delivery of the most comprehensive range of tracked equipment on the market today along with the infrastructure to support the machines globally.”

He continues, “Our product offering will forever evolve and expand to meet the needs of our customers. We already offer an extensive array of machines powered by hybrid technology and in the coming years we will further develop hybrid and electric powered equipment through our product road map based on the ‘voice of customer’ feedback that we have received.”

Dickson says the new “Strong Heritage, Strong Future” slogan “reflects on the strength and depth of our heritage, which encompasses the attributes in our products such as innovation, performance and reliability, complimented by the service and support associated with our dealer network.’’

Finlay Business Development and Marketing Director Neil McIlwaine says, “Our bold, new identity is a visual signifier of our position as one of the world’s leading crushing, screening and conveying manufacturers and we are excited to deploy our products and services for the years ahead.”