Say “Ah.”

CE Attachments Inc., Cedarburg, Wis., is going to make its booth at ConExpo-Con/Agg 2005 about as much fun as a trip to the dentist.

The attachment manufacturer will recreate the dentist office theme from its ad campaign that depicts a dentist trying to use an auger attachment as a drill on a patient—illustrating the ad’s theme, “Right Attachment, Wrong Job.”

Company spokesperson Sarah Bemowski says the display will include a dentist and chair where visitors can pose for pictures. “We’re planning on having a lot of fun,” she says.