New Holland adds marketing communications manager

Pennsylvania-based New Holland Agriculture and Construction has announced the appointment of Francesca Vaughn as its new brand marketing communications manager, effective Tuesday, May 31, 2016. Vaughn will be responsible for overall brand, product segment and channel marketing communications, in addition to management of creative agencies and vendors in North America. 

"We're very excited for the level of expertise which Francesca brings to our organization,” says Chun Woytera, senior director of marketing. "Francesca will lead our team in key initiatives to enrich the New Holland brand in the marketplace and strengthen New Holland’s connection with our diverse dealer network and customers. I’m confident that her creativity and leadership will be a tremendous addition to New Holland."

"New Holland is an exciting brand and exceptional as the leader of innovative agricultural machinery,” says Vaughn. This is a great opportunity to heighten visibility and captivation around this brand and to expand its position in the market. I'm thrilled to join this company and to become a part of this team.”

Francesca Vaughn received a bachelor's degree in English from Immaculata University, Immaculata, Pennsylvania. She most recently served as marketing communications manager at CertainTeed Corp., Malvern, Pennsylvania. She also has served several marketing communications and product marketing roles at Armstrong World Industries, where she developed and executed multifaceted marketing programs and campaigns to promote the company’s flooring products to retail, dealer and consumer markets.