Photo courtesy of Martins Industries.
Martins Industries has launched a new brand identity for American Balancing Corp. (ABC).
The Farnham, Quebec-based firm has redesigned ABC’s logo so that it is “aligned with the Martins universe.” The new identity adopts Martins’ signature orange to enhance the brand’s recognition across all markets. Martins acquired Springfield, Oregon-based ABC in January.
“Integrating ABC into the Martins image is a natural step that reflects our desire to unite our strengths under one shared identity,” Martins Marketing Director Isabelle Olivier says. “The DNA of ABC remains unchanged. Our customers will continue to enjoy the same reliability they’ve always known, now carried by a refreshed identity that supports our vision for growth.”
Martins also launched a new ABC bulk bucket. The ABC8KG (17.6 pounds) bulk bucket is designed to meet the needs of shops and fleets. Martins says the ABC bucket is a larger format than the market standard.
The firm says ABC microbeads ensure precise, long-lasting internal balancing for a wide range of vehicles, including heavy-duty trucks, off-road vehicles, vintage cars and motorcycles.
Latest from Construction & Demolition Recycling
- Vecoplan appoints CFO
- CDRA Conference & Tradeshow 2026: Creating a market for gypsum recycling
- John Deere announces plans to open 2 new U.S. facilities
- Company incorporates safety, cost of ownership considerations in demo equipment offerings
- Metso adds Florida to Mellot’s distributor territory
- Maverick Environmental Equipment opens Detroit area location
- Nucor finishes 2025 with 14 percent earnings decline
- G2 Consulting Group acquires Construction Testing Services
