Lights, Camera, Action!

The new video on Moline, Ill.-based John Deere Construction & Forestry’s www.skidsteersmackdown.com, which can be viewed by clicking on “The Battles,” recaps the head-to-head contests between John Deere and competitor skid steers and compact track loaders that are part of the company’s promotional campaign for equipment users, launched last April.

The video also offers a look ahead at season two, the company says.

“The Ultimate Skid Steer Smackdown” was filmed before a live audience, and the Web site not only features the machine vs. machine challenges, but also a discussion forum, buying information, video sharing capability and a “Prove It” section that looks at the key specs and parameters driving the contests.

“ ‘Prove It’ will be the theme of season two of ‘The Ultimate Skid Steer Smackdown’,” says Sam Norwood, manager, John Deere Commercial Worksite Products. “I don’t want to give much away, but you’ll be seeing more machines, more operators and more real-world challenges. And more surprises, you’ll just have to log on and watch.”

More information is available at www.johndeere.com.