Liebherr, with U.S. headquarters in Newport News, Virginia, is celebrating its 50th anniversary operating in the states this year. With its 50th anniversary theme “United by Success,” the manufacturer says it remains focused on its commitment to U.S. customers.
Liebherr has been producing equipment in the U.S. since 1970. The company is one of the leading North American suppliers of construction machinery and sells and distributes products throughout its own locations and through an independent distribution network.
Throughout 2020, the company says it will focus on 10 innovative product divisions across the U.S. in addition to its commitment to the success of customers, business partners and employees.
“The ‘United by Success’ campaign shows that our customers and our company are one through each other’s successes and are stronger together,” Torben Reher, managing director of Liebherr USA Co., says.
Plans for 2020 include Liebherr completing the expansion of its Newport News campus. To keep pace with its growth, the new $60 million expansion will be completed in spring 2020. The new site will be adjacent to the company’s current facilities, where Liebherr has operated for its first 50 years. The new buildings will add more than 251,000 square feet to the existing 560,000-square-foot campus.
Additionally, Liebherr says it plans to introduce new technologies and equipment and increase its presence with customers during industry trade shows this year.