LafargeHolcim launches EcoLabel to feature products with environmental, recycling benefits

Switzerland-based LafargeHolcim announced Oct. 26 that it has launched its EcoLabel to communicate the environmental benefits of its green building products. The label will apply to all its products that comply with its green criteria, including those that feature a lower CO2 footprint and recycled content.

“I am very proud of how our company is turning our net zero pledge into action across more than 70 countries with our broad range of green building solutions,” Magali Anderson, chief sustainability officer at LafargeHolcim, says. “The EcoLabel is a key milestone on this journey, confirming LafargeHolcim’s commitment to lead the way in sustainability and innovation.”

EcoLabel currently applies to all cement and concrete with at least a 30 percent lower CO2 footprint compared to local industry standard or 20 percent recycled content.

Going forward, the company will expand the environmental criteria covered by its EcoLabel to include properties such as water footprint.

With one-third of the company’s net sales already in green building products, LafargeHolcim says it aims to increase that share with its EcoLabel. Products currently featuring the label include brands such as Susteno cement, ECOPact green concrete and Aggneo recycled aggregates. The company says it is adding to its range of green building products at its Innovation Center, where it is dedicating over 50 percent of its resources to green building technologies.

LafargeHolcim says 50 million tons of materials are recycled across its business, and the company is doubling this target to become a 100-million-ton recycling company by 2030.