John Deere to bring large presence to ConExpo this year

The company’s booth will have 80,000 square feet of outdoor and indoor space.

John Deere booth overview

Image courtesy of John Deere

John Deere, Moline, Illinois, says it will have its largest presence ever at Conexpo-Con/Agg 2023 this March in Las Vegas.   

With the help of the Wirtgen Group, a John Deere company with American offices in Antioch, Tennessee, the company’s booth will total 80,000 square feet of booth space. John Deere, encompassing a 70,000 square-foot booth outside in the silver lot, and an additional 10,000 square feet will be dedicated to the future of John Deere technology in the construction space inside the West Hall (W40844). 

The John Deere and the Wirtgen Group presence offers customers an engaging experience and an all-encompassing snapshot of the future of construction through equipment and technology.  

In addition to its interactive booth experiences, exhibition attendees can anticipate the following from John Deere and the Wirtgen Group:  

  • 68 machines on display between John Deere and the Wirtgen Group;  

  • six machines that feature SmartGrade control functionality;

  • Wirtgen Group machines equipped with the latest technologies, including Wirtgen Performance Tracker, AutoPilot 2, 3D Paving, Smart Compact and Spective Connect;  

  • nine compact construction machines on display, such as skid steer loaders, compact track loaders, compact excavators and compact wheel loaders;  

  • nine electric or hybrid electric John Deere and Wirtgen Group machines on display;  

  • 36 world premieres of brand-new equipment across the construction, roadbuilding and compact construction segments;  

  • four production systems, showcasing the current priority areas for John Deere and the Wirtgen Group, including aggregates, site development, roadbuilding and underground;   

  • one center feature area for the future generation of Deere-built excavators; and   

  • three educational sessions featuring commentary from John Deere and Wirtgen Group experts.  

John Deere and the Wirtgen Group say they designed the booth layout with a production system strategy in mind. To assist customers, four production systems for aggregates, site development, roadbuilding and underground, were created to emphasize their core business areas. Each production system will showcase components, equipment and features relevant to their needs and presented firsthand by John Deere and Wirtgen Group brand representatives.   

For those exploring educational opportunities, John Deere is hosting a session Thursday, March 16 at 1 p.m. titled “How grade control impacts earthmoving productivity” that will feature Justin Steger, solutions marketing manager at John Deere Construction & Forestry.

From the Wirtgen Group, Tom Chastain, milling product manager, will discuss “Best practices in milling and profiling” Thursday, March 16 at 9:30 a.m.   

Tim Kowalski, application support manager at HAMM, will lead a discussion titled “Compaction 101: Doing the right things the right way” Friday, March 17 at 10:45 a.m.