John Deere Makes Appointment

Jesco of South Plainfield, N.J., has announced that John Deere has appointed Emil Pescatore to its dealer marketing board, also known as MARCOM.

MARCOM (marketing communications) is a combination of John Deere marketing professionals and John Deere dealer marketing representatives, who meet on a monthly basis to discuss marketing strategies and initiatives for both John Deere and John Deere dealers.

Pescatore’s responsibilities include participation in monthly meetings discussing feedback and experiences regarding the dealer and John Deere marketing strategies.

Pescatore joined Jesco in December 2003. He previously served as an assistant vice president in the retirement group division at Merrill Lynch, where he worked for more than five years. His role as governmental sales manager is to target equipment sales to all governmental agencies, such as townships, municipalities and utility companies. Pescatore is also currently managing Jesco’s Mt. Holly dealership in Lumberton, N.J.

More information is available at www.jesco.us.