IronPlanet, an online auction company for used construction and agricultural equipment, announced that it has sold €3.22 million (US $4.24 million) of equipment in its first European online auction. The auction was held Jan. 28.
"We are very pleased with the results of our inaugural European auction. The number of auction attendees, active bidder participation, a global buyer base and strong prices clearly demonstrated the value of IronPlanet’s online auctions," said Tom Cornell, managing director of IronPlanet Europe. "I think the greatest testament to the success of our first auction has been the tremendous positive feedback we have received from both sellers and buyers who participated in the auction. I am confident that our next auction, on February 24, will continue to validate why IronPlanet has become the world’s leading online auction company."
The auction drew a global audience of more than 2,100 attendees from 126 countries, selling 118 items. The auction featured equipment from leading suppliers throughout Europe, including Finanzauto, S.A. of Spain, McCormick & McNaughton of Ireland, Pon CAT Rental of Denmark, Liebherr of the U.K., JLG EMEA and other suppliers from Belgium, France, Germany, the Netherlands and Poland.
To learn more about IronPlanet go to the company’s Web site at www.ironplanet.com. The next auction in Europe will be held Feb. 24, 2009.
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