IRock adds dealer in Midwest

IRock Crushers has added Crush Mode, based in Dilworth, Minnesota, as a new dealer in the Upper Midwest, including much of Minnesota, North Dakota, Wisconsin and Iowa.

“It didn’t take long to realize Crush Mode was a great fit for IRock’s dealer model,” says Nate Russell, director of sales and business development at Valley View, Ohio-based IRock. “Crush Mode, like IRock, understands that connection is key; breaking the mold and setting the bar high are paramount business practices which we strive for every day.

“Our partnership will bring knowledgeable, on target end user experiences that will be a breath of fresh air for the people of North Dakota, Minnesota, Wisconsin and Iowa. The president of the company, Micah Tysver, is an industry professional and understands the importance of keeping a no-shortcut attitude while always having the customer’s back. IRock is ecstatic to welcome Crush Mode to the IRock family.”

Tysver, who is president of Crush Mode, adds, “From my first discussion with Nate Russell at IRock, I knew I needed to partner with the company and the brand. The professionalism of the entire IRock team, the support they provide around the United States, and the talent, including several recent recruits, gives me such confidence and excitement for this partnership.

“IRock understands the needs of the industry and the importance of keeping inventory on hand. We are already geared up with several units, ready to hit the ground running.”

Crush Mode offers aggregate solutions from equipment sales and rentals to consulting services. The dealership will now offer its full product line of crushers, screens and conveyors for sale and rent, plus parts, service and consulting services.