Hyundai Construction Equipment Adds Lubricants Product Line

Hyundai Construction Equipment Americas Inc., Elk Grove Village, Ill., has introduced Hyundai Lubricants to its Genuine Parts product line. The company says it will begin marketing and distributing the lubricant products, branded as Hyundai Lubricants, in North, Central and South America during the second half of 2010.

The initial line of available lubricants will include engine oil, gear oil and grease, and the company says it already has plans to expand the line by 2011.

Hyundai says the introduction of Hyundai Lubricant products allows the company to provide more value to customers who have purchased machines and to keep those customers “thinking Hyundai” for all their parts and service needs.

“Consumers want a partner in a manufacturer, and Hyundai is committed to being just that,” says Kirk Gillette, vice president of Hyundai Construction Equipment Americas.

The lubricant products will be manufactured and bottled in Indianapolis through a partnership with D-A Lubricants Co. Inc. This partnership is looked on as a positive growth step by both companies, according to a press release.

More information is available at www.hceamericas.com.