Harsco rebrands recycled-content product line

Harsco Environmental, a division of Camp Hill, Pennsylvania-based Harsco Corp., is rebranding its former Applied Products line to “ecoproducts,” a trademarked name it says reflects Harsco’s “capabilities as an end-to-end solutions provider.”

The renamed line of products includes more than 60 products serving seven industries, including iron and steel, road building and abrasives, roofing, construction and cement.

States Harsco, “ecoproducts strives to provide a sustainable alternative to virgin material by being more cost-effective and offering higher performance than raw materials such as mined or processed metals.”

Comments Russ Mitchell, vice president and chief operating officer for Harsco Environmental. “Where most see waste, we see unimagined value. Since our inception, Harsco Environmental has been renowned for its vast service offerings and has remained at the front lines for our customers. As we evolve into an environmental solutions provider, we are committed to increasing our sustainable offerings.”

Adds Mitchell, “Our rebranding to ecoproducts better represents what this product line offers to all stakeholders, the industry and our customers.” Stakeholders include steel mill operators who generate the slag that Harsco processes and construction and road building contractors who are end users of recycled-content aggregates containing slag.

Harsco Environmental says it also has adjusted aspects of its internal structure and launched a new website focused on ecoproducts.  Adds the company, “As the most comprehensive provider of onsite material processing and environmental services to the global metals industry, Harsco Environmental has operations at more than 130 customer sites across more than 30 countries.”