Genesis Attachments, Superior, Wis., has established a new company division dedicated specifically to the demolition market. Headed up by Mark Ramun, formerly Genesis’ Great Lakes Regional Manager and Product Specialist, the newly-formed Demolition Division will focus on new products and strategies designed to serve the demolition contractor.
“We have always had a strong commitment to the demolition professional and this market,” says Ramun. “The success of our DemoPro, shears and grapples is proof of that. However, because of our recently-expanded factory and engineering/R&D departments, we are now clearly positioned to further focus our efforts on addressing the needs of the demolition professional.”
The new Demolition Division will capitalize on the success enjoyed by Genesis’ XP and Pro Series mobile shears and attachments. “We feel we can make an equally-dramatic impact on the role our attachments play for the demolition professional,” says Kevin Bakke, Genesis’ vice president.
“Our shears and DemoPros have a solid presence in demolition and reconstruction applications, both here and abroad, so we are certainly no strangers to the needs of the market,” Bakke continues. “However, we now feel we can take that commitment to another level and the Demolition Division is a major step toward making that happen.”