Genesis Attachments announces new Canadian regional manager

Genesis Attachments, Superior, Wisconsin, has announced that Brian Bisson will join its sales team as Canadian regional manager.

Covering all of Canada, Bisson will provide attachment, parts and service sales and application support to the demolition scrap and material handling industries. He will also manage Genesis’ dealer presence and activities across the country.

Bisson brings to Genesis 17 years of experience working for a heavy equipment dealer in roles including customer sales, as well as product and sales support.