Genesis Attachments Announces Leadership Change

Mats Ceder

Genesis Attachments, Superior, Wis., has announced the pending departure of General Manager Bruce Bacon and the appointment of Mats Ceder to that position. Bacon, one of the company’s co-founders, will stay on for a period of time to ensure a smooth transition before leaving to start a new, non-competing company.

“This is a bittersweet time for me,” says Bacon. “In the last 11 years, I’ve seen this company grow from a startup with a half dozen employees to an industry leader employing more than 150. In that same time frame, I’ve cultivated relationships with customers which have turned into genuine friendships. I have truly enjoyed the industries Genesis serves and will still be working within them with my new company. My commitment to keeping the Genesis brand one of the most respected in the industry has never wavered, and I leave confidant in the knowledge that Mats Ceder shares that commitment.”

Cedar, who’s appointment became official Jan. 1, 2009, joined Paladin, Genesis’ parent company, in early 2008 as director of business development in Paladin’s Heavy Construction Division. Prior to joining the company, he held sales and marketing positions with motion control manufacturer Parker Hannifin and hydraulics specialist Rexroth. In those positions, Cedar held leadership roles in sales, marketing and general management, as well as tackling operational assignments.

“This is an outstanding opportunity for me, and I welcome the challenge,” he says. “Given the current state of the scrap recycling and construction markets, these are some of the most challenging times our customers have seen in a long time. Fortunately, we manufacture the kind of products that can help them maximize their potential—and their bottom line—and I’m excited to be able to play a key role in helping make that happen.”

Ceder received a Bachelor of Science degree in electronic engineering in Sweden where he began his career before moving to the United States more than 15 years ago.

Genesis Attachments is a leading manufacturer of excavator attachments for use in the scrap processing, demolition and material handling industries.