Durante Rentals implements new rental software platform

Rental Elite is an enterprise resource planning solution for larger rental companies.


Durante Rentals, Flushing, New York, has announced the successful implementation of its new rental software platform, Rental Elite.

This new software platform from Grand, Prairie, Texas-based Point of Rental, is intended to meet the needs of fast-growing companies like Durante Rentals, which has a three-year growth rate of 228 percent and three new store openings within the past eight months.

“To keep up with our rapid growth, we found it essential to invest in our internal processes and constantly search for new areas we can improve upon,” says Durante President John Durante. “Point of Rental is a company that shares these values, leads the industry with intuitive software and offers customized programming to fit our unique needs—which is why we chose to partner with them.”

Rental Elite is an enterprise resource planning solution (ERP) for larger rental companies. According to the company, it offers a customizable platform with a comprehensive suite of features that is adaptable to most infrastructures. With its navigation screens, reporting features and inventory control management solutions, it is designed to increase efficiency, save time and money and offer better communication to the customer.

“We always put our customers first,” says CEO Anthony Durante. “We strive to streamline our processes, offer innovative solutions and look to push the limits of the industry’s technology. After years of research into different systems, we are confident in our choice of Point of Rental. We really wanted a system that worked with the natural flow of our business while also allowing us the flexibility of customized features to support our further development.”