Photo courtesy of Doosan Bobcat Inc.
Doosan Bobcat Inc., with regional headquarters in West Fargo, North Dakota, is introducing several new artificial intelligence- (AI-) powered and enhanced features at the ongoing Consumer Electronics Show (CES), Jan. 6-9, in Las Vegas.
Bobcat will showcase prototypes and concept models of its AI-enabled Jobsite Companion, Service.AI platform, Collision Warning and Avoidance System, Advanced Display Technology, RogueX3 machine and Bobcat Standard Unit Pack (BSUP).
“For nearly 70 years, Bobcat has led the compact equipment industry by solving real problems for real people,” says Scott Park, CEO and vice chairman of Doosan Bobcat. “Today, as workforce needs change and jobsites become more complex, we’re responding with intelligent systems that empower people to accomplish more, faster and smarter. These innovations aren’t concepts for the distant future; they’re advancements that are shaping how work gets done right now.”
According to Bobcat, the Jobsite Companion is a first-of-its-kind, AI-enabled feature for compact construction equipment. The prototype technology will provide real-time support and automation for everyday machine tasks. Powered by the company’s proprietary AI large language model, Jobsite Companion runs entirely onboard the machine, enabling real-time responsiveness without cloud connectivity, Bobcat says.
“Jobsite Companion lowers the barrier to entry for new operators while helping experienced professionals work faster and more precisely,” says Joel Honeyman, vice president of global innovation at Doosan Bobcat. “It’s not just smarter technology; it’s a smarter experience that puts expert-level guidance directly in the cab.”
In addition, Bobcat has announced Service.AI, an AI-powered service and support platform designed to minimize equipment downtime. With Service.AI, Bobcat dealers and technicians can have instant access to repair manuals and warranty details, receive real-time diagnostic guidance and leverage Bobcat’s archive of historical cases.
Bobcat also is showcasing its prototype Collision Warning and Avoidance System, which the company says is the first and only system in development for the compact equipment industry designed to actively slow or stop a machine before a collision occurs. The system tracks the position, direction and speed of surrounding objects using advanced imaging radar. If a potential hazard is detected, the machine will automatically alert and slow down or stop the machine.
Bobcat’s Advanced Display Technology also is highlighted at CES. The MicroLED, auto-tint, touch enabled display system is designed to integrate into cab doors or machine windows, overlaying operational data onto an operator’s field of view. Key features include 360-degree camera views, collision warning and avoidance alerts, jobsite feature display, real-time machine performance data and visual asset tracking and monitoring.
“It’s not just a screen,” Honeyman says. “It’s a smarter window into the work, delivering clarity, control and confidence.”
At CES, Bobcat is showcasing its RogueX3 machine, which the company describes as its most advanced concept machine to date. The fully electric and autonomous machine, building on its RogueX and RogueX2 models, features an electric powertrain and can operate remotely or autonomously without a cab. According to Bobcat, the machine’s modular design allows interchangeable components—cab or no cab, wheels or tracks, configurable lift arms and more—so users can tailor the machine to specific tasks.
Bobcat also introduced its BSUP fast-charging modular battery system. The company describes the units as stackable and designed to fit the space constraints of compact equipment like loaders, excavators and forklifts; designed for dusty, dirty and high-impact environments; and scalable across Bobcat equipment and available to other original equipment manufacturers.
“We’re not just imagining the future — we’re engineering it,” Park says. “By combining AI, autonomy, electrification and connectivity, Bobcat is creating technology that empowers people, simplifies work and sets a new standard for the industry.”
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