Demco launches new ‘Built to Move’ brand tagline

Demco Products, a family-owned manufacturer headquartered in Boyden, Iowa, has launched its new brand tagline, “Built to Move.”

The new tagline will appear across Demco’s marketing, communications and dealer network. The rollout will include updated advertising, literature and digital experiences.

For more than six decades, Demco has manufactured agricultural equipment, semi-trailers, recreational vehicle towing products and trailer components, servicing the agriculture, hauling and automotive industries. Early in the company’s history, it launched its tow dolly, and more recently, it has introduced equipment such as its self-latching ball coupler, high-speed combine head transports and tractor axle-mounted fertilizer tanks.

Demco’s previous tagline, “Doing our Best to Provide You the Best” was used by the company for more than 50 years. According to Demco, the new tagline does not represent a new direction for the company, but rather an affirmation of its “longstanding commitment to innovation, customer partnership and a forward-looking vision.”

As part of the launch, Demco has entered into a multiyear, multirace partnership with NASCAR driver Ryan Ellis to bring the company’s Built to Move platform to the racetrack and engage the brand with NASCAR fans.

“Built to Move is more than a tagline—it’s our promise,” Demco President Bob Koerselman says. “Our customers rely on us to keep their work and their lives moving. Whether it’s helping farmers bring in a faster harvest or families travel safely with confidence, Demco products are built to make that happen.”