C&D Recycler Magazine Boosts Circulation

C&D Recycler magazine, a publication of the Recycling Today Media Group, Cleveland, has announced a 20 percent boost in the circulation of its bi-monthly magazine.

Effective in January 2003, the magazine’s circulation was increased by 20 percent, to 6,000, according to C&D Recycler sales manager Ed Gallo. He added that the increased circulation is focused on the demolition industry.

“During 2002 we performed an analysis to determine the size of the demolition industry throughout the U.S.,” says Gallo. “Our studies revealed that there are some 3,747 demolition contractors in the U.S., with many of these being one or two-person operations. We are capturing the higher end of the market and have extended our circulation to now reach 2,349 demolition contractors,” he added.

Gallo also noted that many of the 2,370 C&D recyclers already on the magazine’s circulation list are also demolition contractors, “So we have built a circulation that provides market access to virtually the entire demolition industry.” 

The circulation boost has occurred in tandem with the launching of the www.cdrecycler.com Web site and the C&D Recycler Update e-newsletter. “Our Web site has seen its traffic increase by nearly 500 percent since the site was launched in December 2002,” says Gallo. “Our site sponsors are currently receiving in excess of 5,000 advertising impressions monthly, providing tremendous value for their businesses.”