Bunting Magnetics Co. rebrands to Bunting

Following its 60 anniversary Aug. 3., Bunting Magnetics Co., Newton, Kansas, has launched a rebranding effort, unifying all divisions under the name Bunting.

Previously, acquired companies retained their original names and were designated a Bunting Magnetics company. Now, each division will be described as Bunting—Newton, Bunting—Redditch and so on.

The company says the decision to rebrand was made with the goal of uniting all companies associated with the Bunting brand under one name, eliminating confusion for customers.