AEM Sets Customer Support Seminar

The Association of Equipment Manufacturers (AEM) has set the dates and program for its 2005 Customer Support Council Seminar.

Under the theme “The Profit Power of Customer Care,” the AEM seminar will be held Oct. 16-19, 2005, at the Gaylord Palms Resort in Orlando.

The program will provide managers for parts, service, training and warranty operations with techniques for better understanding and fulfilling customers’ aftermarket needs, according to the event’s organizers.

The seminar features separate program tracks on parts and service marketing, training and warranty issues.

Education sessions will feature case studies from both the equipment industry and consumer business perspective. Panel discussion include a CEO-level “top-down” view of the importance of customer care and a dealer overview of product support implications as dealers grow through consolidation/acquisition.

Award-winning business educator and author Clinton O. Longnecker will deliver a keynote address based on his new book, “Change or Die.”

A “mini trade show” with interactive demonstrations of product support technologies, such as customer relationship management, learning management systems, training, GPS or related areas, will complement the program.