The Association of Equipment Manufacturers (AEM) has announced that its product-specific group for trade media has expanded the focus of its activities and is now known as Publications in Construction and Agriculture (PICA).
The PICA bureau had previously focused solely on the construction industry.
PICA decided to broaden its membership in recognition of common issues faced by agricultural and construction-focused publications.
Formed in 1996, PICA operated under the support of one of AEM’s predecessor groups, the Construction Industry Manufacturers Association. The group took its name from the print measurement term, “pica.”
PICA sponsors a marketing awards program and produces an online directory of members with advertising-specific guidelines. The group also publishes material to help manufacturers work with trade publications.
Latest from Construction & Demolition Recycling
- Federal Signal finalizes Mega Corp. acquisition
- Construction industry must attract workers in 2026
- Hyundai announces chief operating officer
- Kaeser Compressors announces new factory-direct branches in Florida
- Tariffs push construction materials prices higher
- Steel industry executives urge tariff vigilance
- Astec launches A50 jaw crusher
- 5 questions about concrete washout
