Toter, a brand of Charlotte, North Carolina-based Wastequip, has added two new executives to its sales team. Tim Veasman has joined as the Professional Products channel’s national sales manager, and Mike Natelborg will serve as Toter’s eastern division sales director for the Residential channel.
With expertise in commercial, industrial and janitorial and sanitation industries, Veasman will be charged with expanding Toter’s relationships and business with customers outside its core waste management space in the Professional Products channel. This channel includes commercial, construction, hardware, industrial, janitorial and sanitation and health care industries. Over the course of his career, he has managed manufacturers’ reps and called on customers to increase sales, penetrate new markets, grow customer bases and improve profitability.
As eastern division sales director, Natelborg will be responsible for developing the strategy for and enhancing the performance of the eastern Residential channel sales team, which covers 35 states. He will lead a four-person team of regional sales managers and collaborate with the operations, product development, marketing and finance groups to better meet the needs of customers and prospects.
Natelborg comes to Toter after nine years at Rehrig Pacific, where he most recently served as a regional sales manager. He will be in charge of improving Toter’s sales process, developing the company’s talent base and pursuing market opportunities. Natelborg will drive sales strategy both locally and through key market segments, including municipal, hauler and national accounts.
“With these two hires, Toter has significantly increased its bench strength and expertise in key markets,” Derrick Masimer, Toter’s vice president of sales, says. Tim’s strong knowledge of the professional products market and track record of successful direct and distributed sales will allow us to focus on this core market to grow sales beyond our traditional waste industry customers, while Mike’s deep waste industry expertise and business acumen will enhance Toter’s market penetration and share of market. We are very happy to welcome them both to our organization and to introduce them to customers and prospects who will benefit from their experience and perspective.”