Sennebogen adds to dealer network

Sennebogen, Stanley, North Carolina, has announced that Komatsu Northeast, South Plainfield, New Jersey, has joined its dealer network.

Komatsu America announced in December 2016 that it had purchased the business operations of the former Binder Machinery, and relaunched it as Komatsu Northeast. Ed Powers, an executive in the Komatsu organization, has been named as executive vice president of Komatsu Northeast. Bill Kretschmer continues as general manager, sales administration and marketing.

 “The new Komatsu Northeast group has an excellent team serving our New Jersey customers,” Constantino Lannes, president of Sennebogen, says. “Now, with the resources of Komatsu America behind them, they have invested in its facilities and can now give the staff the support they need to stock a full parts inventory, update their training and build a fleet of in-stock material handlers.”

“Along with the machine training we have taken on, we are also adopting a new culture,” Kretschmer says. “Ed Powers brings us a tremendous focus on the customer and on safety at the top tier level.

The team building extends well beyond our own organization. Our cooperative arrangements with other dealers nearby lets us offer customers seamless access to the resources of multiple branches in neighboring states. We now have trucks running a daily circuit to support and balance parts inventories. We have the foundation to collaborate on bids for customers operating multiple sites in different states.”

 “We are fully staffed already with 95 employees employed in our two branches,” he says. “With the experience of this group we have a strong team to build on Sennebogen’s great customer relationships.”