long family ned
Left to right: Zach and Brian Long of L & N Supply Co. and now NED.
Photo courtesy of National Equipment Dealers LLC

National Equipment Dealers adds Atlanta area location

Hyundai distributor NED acquires former L&N Supply Co. of Dallas, Georgia.

September 16, 2022

National Equipment Dealers LLC (NED) says it has finalized its acquisition of L&N Supply Co., a family-owned heavy equipment distributor located near Atlanta in Dallas, Georgia.

NED says L&N Supply “earned a strong reputation for servicing customers throughout Georgia over the past 32 plus years.”

L&N was established in 1990 by Jimmie Brian Long and grew to represent several equipment manufacturers, some of which are also represented by NED, including Manitou, Mustang, Werk Brau and Connect Work Tools.

“L&N was the right partner for NED for many reasons, including their company heritage and values,” NED Vice President Will Blackerby says. “They have been in business for over 32 years. You don’t stay in business that long unless you are doing something right, and ultimately that boils down to taking care of your customers.”

The former L&N Supply site will become NED’s 15th location across a five-state footprint. Brian’s son Zach Long will continue to work with NED as general manager for the Atlanta market.

“L&N Supply flourished over the years because we remained committed to important principles like safety, integrity, quality, and value for our customers. We look forward to continuing this commitment

NED has locations in Texas, North Carolina, South Carolina, Georgia, and Florida and represents brands of construction equipment, industrial equipment and attachments including Hyundai Construction Equipment and Bell Trucks and, in some regions, Manitou, Mustang, Gehl, Screen Machine, Yanmar, Dynapac, Sakai, Kinshoffer, Denis Cimaf, Werk Brau, Pemberton, Tana, Humdinger Equipment, Fuchs, Lamtrac, Builtrite Attachments, Rockland Attachments, Barko, Prinoth, CMI and K-Tec.

“At NED, our sustainable growth as a company is dependent on strategic alliances with companies and people that are like-minded with similar ethics and principles to ours,” says Jesse Beasley, chief operating officer at NED. “L&N Supply Co. and [its] people fit the NED mold and will add tremendous value to our growing company.”