MWS unveils new brand and re-launch of washing division

MWS unveils new brand and re-launch of washing division

The business has announced it will move forward under the new brand of MWS Equipment.

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January 13, 2021

Due to a dynamic expansion and the realignment of Ontario-based McCloskey International’s washing division, the business has announced it will move forward under the new brand of MWS Equipment.  According the company, this new brand identity will help support the evolution of the business and re-emphasize its commitment to the wet processing sector.

Toni Laaksonen, senior vice president of McCloskey International, says, "The new brand identity is an exciting milestone. We continue to invest in our business through delivering industry leading products and adding maximum value to our customer experience.”

The professional profile of the washing division has grown and evolved over the last 5 years, and the new brand and alignment reflects a commitment to the future and to customers who seek leading edge products and services to grow their business, the company says.

In order to position the brand for long term success within its market, MWS Equipment will operate as an independent business unit of Metso Outotec, extending the brand’s reach in delivering world class products and service globally.

Ben Frettsome, product line manager at MWS, says, “I’m delighted with how our business has progressed in recent years. We have repositioned our route to market along with increasing our design and manufacturing capabilities. With the strength and depth in our leadership team, we are now aligning our brand to allow for the next chapter of our development and growth.”

He adds, “We are delighted to announce our new identity. The rebranding of MWS has been in development for some time and will now allow for the business to partner with the best suited organizations across the world.”