From left: John Foote (Morbark VP, Sales & Marketing), Karie Berneche (Cardinal Equipment), Richard Lepine (Cardinal Equipment), Pascal Labranche (Cardinal Equipment), Stewart Hunt (Cardinal Equipment), Robin Tremblay (Cardinal Equipment), Gaetan Berneche (Cardinal Equipment), Bobby Sharp (Tidewater Equipment), Walt Deacon (Deacon Equipment), Josh Booth (Deacon Equipment), Scott Lucas (Tidewater Equipment), Randy Record (Deacon Equipment), Danny Westmoreland (James River Equipment), Andrew Volponi (Deacon Equipment)
Morbark LLC, Winn, Michigan has recognized four of its top industrial dealers, Cardinal Equipment Inc., Canada; Deacon Equipment Company, Bloomsberg, Pennsylvania; James River Equipment, Ashland, Virginia; and Tidewater Equipment Co., southeastern United States earned Gold Tier Dealer status for their industrial products divisions. All four dealers were honored at Morbark’s industrial boot camp dealer training program in Hattiesburg, Mississippi.
“Morbark works hard to enable our customers’ success, and our dealers are a key part of that,” says John Foote, vice president of sales and marketing for Morbark. “These dealers represent the gold standard of our dealer network. They provide more than just our high-performance equipment; they give our customers local knowledge and support to help them grow and maintain their businesses. We’re proud to have them in the Morbark family.”
Morbark dealers are reviewed and scored annually on their customer service, business plan, equipment and parts sales, service and warranty process, marketing efforts and much more. As a result of the 2015 review process, James River Equipment and Tidewater Equipment retained industrial products gold dealer status for the third straight year, while Cardinal Equipment and Deacon Equipment Co. earned their first gold tier rankings, marking these companies as exceptional in all scoring aspects.
“Our dealers go through a rigorous review process,” says Mark Rau, dealer development manager. “We have a series of quarterly and annual reviews that tests them on a variety of aspects of their businesses to ensure all of our dealers have a consistent high standard of quality representation. Morbark also is constantly working with our dealers to improve the review process. We’re honored to recognize these dealers who scored highly in all aspects of our review process and are as devoted to continuous improvement as Morbark is.”
Cardinal Equipment represents all Morbark equipment in Quebec, eastern Ontario, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and the Maritimes with four locations throughout Canada, and is the first international dealer to be awarded Gold Dealer Status. Deacon Equipment, based in Bloomsburg, Pennsylvania, cover Morbark’s industrial line in Pennsylvania and New Jersey, as well as its tree care products in northeastern and central Pennsylvania. James River Equipment, with 20 locations selling Morbark industrial equipment, covers North Carolina, most of Virginia, Eastern West Virginia and York County, South Carolina. With 11 locations representing Morbark industrial products, Tidewater Equipment serves most of South Carolina, and parts of Florida and Georgia.