Only 9 percent of Generation Z is interested in a future in construction. But a new partnership between Associated General Contractors (AGC) of California and LCPtracker, a provider of wage and construction site compliance based in Orange, California, has established a new workforce development initiative in an attempt to reverse that trend.
The new initiative, Build California, aims to boost the appeal of construction careers and "inspire, engage, and activate" the future construction workforce in the state, according to a news release.
Goals of the group include creating a steady, motivated and skilled workforce pipeline. To do, the group says it wants to change perceptions about the 21st-century construction industry in order to increase the number of construction professionals and access to information and opportunities for economic advancement.
"Having LCPtracker as a founding partner of Build California is invaluable to achieving our objectives," says Erin Volk, vice president, workforce & community development, and executive director of the AGC Construction Education Foundation. "Workforce development is such a critical matter for the future of the construction industry. Managing it effectively will require an efficient way to record progress and make it visible to every stakeholder. Organizations may have struggled with this in the past, but they don't need to anymore."
As part of this partnership, Build California is implementing LCPtracker's new collaborative software tool, Workforce Manager, which helps connect all organizations that contribute to an individual's professional development. The application also allows for a more seamless transition into these jobs and provides an effective way to measure the return on workforce investments.
"We're thrilled to contribute to such an important objective," says Amanda Hesse, business unit director of Workforce Manager at LCPtracker. "The industry needs a stronger workforce, and we are confident that Build California will be critical in accomplishing this goal. And with an application like Workforce Manager powering this initiative, entities now have the infrastructure in place to keep track of a worker's progress throughout their career, from pre-apprenticeships and other supportive service programs, to the journeymen level and beyond.