Fecon names new senior VP of sales
Mark Middendorf, the new senior vice president of sales at Fecon.
Photo provided by Fecon.

Fecon names new senior VP of sales

Wood processing equipment firm promotes Mark Middendorf to more senior position.

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January 6, 2021

Lebanon, Ohio-based Fecon has announced the promotion of Mark Middendorf to senior vice president of sales. In his new role, Middendorf oversees the global sales effort for all Fecon products, according to the maker of wood processing and recycling equipment.

Middendorf has been with the company since 2012, serving first as president of SWX Group, a Fecon subsidiary, then vice president of sales, and now senior vice president. He gained equipment sales and dealer management experience while working for Toro as national sales manager and at Finn Corp., where he became a senior vice president. He holds a degree in communication from the University of Cincinnati.

“Mark is a great communicator and consensus builder, and has proven to be a valuable member of the sales team,” says CEO Bob Dieckman. “As a senior VP of sales, he’ll continue to work with sales channel partners and customers throughout the world, helping then to acquire and best utilize their Fecon equipment.”

Established in 1992, Fecon manufactures the Bull Hog mulcher, tracked carriers and tractors, and a range of attachments and other equipment for vegetation management.