EquipmentWatch names 2017 Highest Retained Value Award winners

Software company’s awards are given to the model/series projected to retain its highest percentage of original value after five years.

February 21, 2017
CDR Staff
Equipment & Products

equipmentwatch awardAtlanta–based EquipmentWatch, a data, software and insights provider for the heavy equipment industry, has announced its second annual list of Highest Retained Value Award winners – the industry’s only award based on residual values of heavy equipment. Top honors in each category were given to the model/series projected to retain the highest percentage of its original value after five years.

Twenty-eight awards were presented in all, recognizing winners in construction, agricultural and lift/access equipment categories. Caterpillar, Peoria, Illinois, and John Deere, Moline, Illinois, tied for most awards won in 2017 with four each. Caterpillar has total of nine awards to Deere’s eight accumulated since the program’s inception in 2016.

Repeat winners include Apache (self-propelled sprayers), Case (backhoes), Gehl (small skid steer loaders), JLG (articulating boom lift), and SkyTrak (Lift Trucks – Telehandlers).

“The Highest Retained Value Award is indicative of excellence across a manufacturing organization,” says Garrett Schemmel, vice president of EquipmentWatch. “Product quality has the most obvious impact on an asset’s performance on the secondary market, but residual values are also highly impacted by brand affinity and fair original pricing. A manufacturer must excel on all three fronts to gain recognition as a Highest Retained Value Award winner.”

While the largest brands (Caterpillar, Deere, Komatsu) continued to dominate certain categories, a notable number of specialized manufacturers with product series showed significantly greater retained value than their competition, such as Bomag, Challenger and Hyundai.

“For purchasers of equipment, there is perhaps no single measurement more influential in the buying decision process,” says Schemmel. “The residual value of an asset will have a significant impact on leasing terms and lifetime ownership costs. Informed buyers do well to weigh value retention heavily when considering equipment acquisition.” 

To create the 2017 Highest Retained Value Awards, EquipmentWatch analysts considered 12,536 models. That list was narrowed down to 156 series from 36 brands. Once the finalists were set, residual values were calculated at the series level by leveraging a database covering more than $412 billion in market activity in order to identify the winner in each category. More about the winning models and program methodology is available at