New website launched by the Asphalt Pavement Alliance aimed at raising awareness of the benefits of asphalt pavement.
The Asphalt Pavement Alliance (APA), a coalition of the Asphalt Institute, the National Asphalt Pavement Association and the State Asphalt Pavement Associations, has kicked off its Asphalt FACTS campaign to raise public awareness about what the group says are the many benefits of asphalt pavement.
"Every day, we all use asphalt roads without giving them a second thought. Most people don't understand how technologically advanced asphalt pavements have become and the important role they play in sustainable infrastructure," says Mike Kvach, executive director of the APA. "Asphalt FACTS will help raise the awareness of those who use, buy and design roads as to the benefits of smooth, economical asphalt pavements."
According to the APA, 94 percent of U.S. roads are surfaced with asphalt. The APA says that asphalt creates the smoothest surface for driving, ensuring a quieter, more comfortable ride, as well as helping to optimize fuel economy.
The Alliance adds that asphalt roads can be built more quickly and cost effectively than other pavements, and they can be designed as a perpetual pavement that needs only periodic maintenance to remain in good shape.
"There are a lot of misconceptions about asphalt pavements, but the truth is they are an important part of environmentally responsible construction," says Kvach. "A wide range of recyclable materials — roofing shingles, ground tires, glass — are incorporated into asphalt pavements. Even more exciting is that when asphalt is reclaimed, that material is completely renewable and can be used to build new roads. In fact, asphalt pavement is the most recycled material in America."
The Asphalt FACTS campaign is centered on a new website, www.AsphaltFACTS.com, which highlights information about asphalt pavements. The site offers links to resources for more information.
"The APA is excited to put the facts about asphalt pavements in front of the public and to get them thinking about the roads they use every day," Kvach says.
The APA says its mission is to establish asphalt pavement as the preferred choice for quality, performance and the environment. The APA says it will accomplish this through research, technology transfer, engineering, education and innovation.