China-based Shandong Lingong Construction Machinery Co. Ltd. (SDLG) has celebrated the opening of its first store in Turlock, Calif., with the company calling it a critical step in launching its retail efforts in North America.
SDLG is operating the 10,000-square-foot store under the brand name VCES, and says the Turlock location is its “first dedicated brick-and-mortar location in the region.”
The mid-October 2013 event included a ribbon-cutting ceremony and demos and test drives of the LG959 and LG938L wheel loaders made by SDLG. Alan Quinn, director of SDLG North America, welcomed the attendees, as did John Lazar, the mayor of Turlock, and Mike Mathews, VCES president.
“We’re very excited to launch our new dealer network in North America, and we couldn’t think of a better place than Turlock,” Quinn said. “It’s surrounded by a thriving agriculture industry and we have already connected with lots of excited customers who are interested in SDLG wheel loaders. We are honored to become a part of this great community.”
The SDLG dealer network in North America is now composed of seven companies in 12 locations. The dealerships are selling the company’s wheel loaders and other construction equipment, as well as providing parts and maintenance support. As well, a central parts depot in the Atlanta area supplies parts to dealers.
“This is a top-notch group of dealers who really know the business,” said Quinn at the grand opening. “SDLG will be supported by companies that have been selling and servicing construction equipment for decades. They are the backbone of SDLG’s rollout into North America and we couldn’t be more confident in these dealers’ ability to serve the market.”
The SDLG dealer network includes:
- ASC Construction Equipment of Bismarck, N.D., with additional locations in Buford, Ga.; Charlotte, N.C.; and Piedmont, S.C.;
- Construction Machinery Industrial of Anchorage, Alaska;
- Redhead Equipment of Regina, Saskatchewan, Canada;
- ROMCO Equipment of Dallas and Houston;
- Sheehan Mack Sales & Equipment of Sioux Falls, S.D.; and
- Vantage Equipment of Syracuse, N.Y.