|Curt Peterka, Advertising Manager, left; Joe Vig, Group Vice President of KPI-JCI and Astec Mobile Screens; and president of Kolberg-Pioneer, Inc., and Lisa Carson, marketing manager, KPI-JCI and Astec Mobile Screens.|
After 35,000 miles, 39 states, and nine oil changes, the Road Connection tour officially came to a close in Yankton, S.D. in September. A celebratory rally was held at Kolberg Pioneer, Inc. (KPI) headquarters to bring closure to this comprehensive advocacy campaign.
In the past year, the marketing team at KPI-JCI & Astec Mobile Screens has taken an active role in advocating for stronger construction and transportation industries by urging the passage of a long-term transportation bill, Moving Ahead for Progress in the 21st Century, commonly known as MAP-21.
Members of the organization identified a need for infrastructure funding, and subsequently created and sponsored The Road Connection a campaign designed to bring awareness to the public about the condition of U.S. infrastructure.
“We have literally been taking our message to the streets for the past year,” says Lisa Carson, campaign director and Marketing Manager for KPI-JCI & Astec Mobile Screens. “Wanting to practice what we preach, our team in the truck traveled over 35,000 miles of U.S. roads, and saw quite a few nasty stretches of asphalt and concrete.”
The celebration to cap off The Road Connection tour was held in tandem with the KPI-JCI & Astec Mobile Screens
|Kim Phelan, executive editor and director of programs for Associated Equipment Distributors (AED), shares a few words about infrastructure with the audience.|
National Dealer Conference (NDC) an annual opportunity for equipment dealers to gather for networking, educational sessions, and seminars. On Sept. 20, 2012, politicians, local businesses, students, employees, press, and the general public listened to speeches, enjoyed lunch, and networked in the KPI-JCI parking lot.
Keynote speakers included South Dakota Gov. Dennis Daugaard, Kim Phelan, Director of Programs at Associated Equipment Distributors, Kenyon Gleason, Vice President of Operations for The American Road and Transportation Builders Association, among others.
“It was a great way to celebrate all of the hard work that has been put into this initiative,” said Curt Peterka, one of the drivers of The Road Connection truck, and advertising manager for KPI-JCI & Astec Mobile Screens. “Now, our job is to figure out what role The Road Connection can play as an advocate for our industry in the future.”
|South Dakota Gov. Dennis Daugaard addresses the crowd at The Road Connection Rally in Yankton, SD.|
Over the next few months, Carson, Peterka and others will be determining next steps for the initiative while the truck itself enjoys a well-deserved break, parked at Kolberg Pioneer (KPI) headquarters in Yankton.
For more information about The Road Connection, please visit www.theroadconnection.org. To follow The Road Connection’s progress, visit blog.theroadconnection.org or facebook.com/theroadconnection.