Rayco Manufacturing, Wooster, Ohio, which manufacturing wood stump grinding equipment, is receiving a new look. This summer, Rayco will be unveiling its new look, new logo and a new website.
To celebrate its 35th year in business, Rayco undertook a broad effort to explore its 35-year history, its customer base and its workforce. As a result, it has launched a campaign to better communicate its company values. Another part of the initiative is to shed the yellow and red logos and paint scheme in favor of a new, more modern look. The visual cues will be carried through from the machines, down to marketing literature, print advertisements, website and other parts of the company.
The new look was first revealed in April at Rayco’s 2013 dealer meeting and annual Customer Appreciation Day. An updated website will arrive this summer. It is set to feature enhanced content about not only the machines, but also who Rayco is as a company and steps it takes to provide value to its customers.