Optical sorting equipment provider NRT, based in Nashville, Tenn., has released new brand imaging, including new logos for the NRT and In-Flight Sorting brands.
The company also launched at new website at www.nrtsorters.com.
The updated look reflects what the company says is its growth and modernization. NRT is credited with developing a number of optical sorting technologies and holds some 30 patents.
NRT’s president, Matthias Erdmannsdoerfer, says the company’s existing logo no longer represented the company’s identity.
“NRT has been a technology leader and provider of best-in-class solutions for a number of industries,” Erdmannsdoerfer remarks. “We have been well known and very successful in secondary plastics processing, but haven’t made enough of an effort to market our technology elsewhere. NRT has some real advantages when it comes to optical sorting solutions, and we plan to let the world know about it. This is a big step in that direction, and we’re all very excited about our new, modern look.”
NRT was acquired by Eugene, Oreg.-based Bulk Handling Systems (BHS) in 2012. BHS uses NRT’s optical solutions in the company’s turnkey material recovery facilities. “NRT houses some of the brightest minds in the industry, and the equipment backs that up,” said BHS CEO Steve Miller. “It’s a cutting-edge, innovative company with a storied tradition and a bright future, and this new brand image reflects that.”
NRT’s NIR near infrared (NIR), color, metal-sensing and X-ray technologies, among others, are used in various industries and applications, including materials recovery facilities (MRFs), plastics recycling, refuse-derived fuel (RDF), biomass and mineral, e-waste and diagnostics.