Morbark Honors Top Dealers

Equipment company announces Industrial Dealer of the Year, Gold Tier Dealers.

July 29, 2013
CDR Staff
Personnel Activity
Morbark Inc., Winn, Mich., has recognized its top dealers. The equipment manufacturer has named Columbus Equipment Co., Columbus, Ohio, its Industrial Dealer of the Year for the second straight year. Additionally, Morbark has recognized Alexander Equipment Co., Lisle, Ill; Nortrax Northeast, Westbrook, Maine; and Schmidt Equipment Inc., North Oxford, Mass., with the company’s Gold Tier Dealer status for their tree care products divisions.

“Morbark’s dealers are instrumental to our customers’ success,” says John Foote, vice president of sales and marketing for Morbark. “They provide more than just our high-performance equipment; they give our customers local knowledge and support to help them grow and maintain their businesses. We’re honored to recognize these dealers who are as devoted to continuous improvement as Morbark is. We’re proud to have them in the Morbark family.”

Columbus Equipment, established in 1952, earned the Morbark Industrial Dealer of the Year Award for its 2012 sales of industrial equipment. Columbus Equipment operates in 10 locations in Ohio, and serves customers in Ohio, Indiana, Kentucky and West Virginia.

Criteria that Morbark uses to rate its dealers include customer service, business plan, equipment and parts sales, service and warranty process and marketing efforts. The company reviews and scores its dealers annually. As a result of the 2012 review process, Alexander Equipment and Nortrax Northeast retained Tree Care Product Gold Dealer status, while Schmidt Equipment earned its first gold tier ranking, marking these companies as exceptional in all aspects of customer support, according to Morbark.

Alexander Equipment, Nortrax Northeast and Schmidt Equipment represent both the tree care products and industrial lines for Morbark. Alexander Equipment handles Morbark sales for Northern Illinois; Nortrax Northeast has 10 locations covering Maine, New Hampshire, Vermont and northeastern New York; and, with five locations, Schmidt Equipment serves Morbark customers in Massachusetts and Rhode Island.