In his role, Nichols will develop and manage sales activities for concrete pumps and mixing technology customers in the Southeast region. He will create local and regional marketing plans to support the sales strategy for the Southeast region and ensure the plan aligns with the division’s overall strategic goals, says Liebherr.
In addition to serving as the liaison between the company and customers, Nichols will represent the Concrete Technology division at trade association meetings and industry events and conduct assessments and reports on market conditions, competitor activities, product developments and other topics. This position requires Nichols to oversee the technical integration of Liebherr Concrete Pumps and Mixing Technology into the North American market and its adaptation to local U.S. standards.
“The Liebherr name is synonymous with quality and customer service. I am excited to be a part of this company and team,” Nichols says. “I look forward to helping grow Liebherr’s presence in the USA and providing the highest quality equipment to our customers.”
Nichols’ extensive background in management and sales within the concrete pumping industry well-prepared him for his role with the company, Liebherr says. He previously held regional sales and management positions, as well as a vice president of operations with several companies within the heavy equipment and concrete pumping industry. These roles have equipped Nichols with negotiation, sales and customer relationship building skills and demonstrates his successful track record, while maintaining company goals and profitability, says the company.
In his new role with Liebherr, Nichols will report to Sebastien Hegy, divisional director of Liebherr USA Co. Concrete Technology division.
Established in 1949, the Liebherr Group, part of the holding company Liebherr-International AG, headquartered in Switzerland, is a leading manufacturer of earthmoving equipment and a supplier of user-oriented products and services in many other fields. The family-owned company employs more than 40,000 people in more than 130 companies worldwide in 50 countries on every continent.