The Goodyear Tire & Rubber Co., Akron, Ohio, has completely overhauled its off-the-road (OTR) tire website, www.goodyearotr.com. Optimized for all devices, including mobile phones and tablets, and featuring updated search capabilities, the new site contains detailed information about:
- Goodyear’s full portfolio of OTR products, including tires for mining, construction, quarry and port applications;
- worldwide support capabilities, including its global network of manufacturing plants, dealers and distributors;
- services, such as field consultations, tire surveys and more; and
- management tools, such as the EMTrack OTR tire performance monitoring system, which is designed to track the performance of tires.
“The site’s navigation and functionality have been optimized to help users find the information they are looking for quickly,” Jose Martinez, senior digital and solutions manager for Goodyear, says. “To locate specific products, users can search by tire size and rim diameter and can drill down into other specs, such as individual tire features and benefits, load/inflation tables and warranties. Users also can compare features, benefits and specs of up to three Goodyear OTR tires at a time.”
The site’s dealer locator recognizes the user’s geographic location and automatically displays a list of and map to the nearest Goodyear OTR tire dealers in North America. “And users can contact Goodyear tire experts for consultation through the site,” Martinez says.
In addition, the site contains information about Goodyear OTR tire technologies, plus a collection of videos, tips and best practices about OTR tire selection, maintenance and other topics.
“Goodyear’s goal is to help end users enhance their productivity while lowering their operating costs,” Martinez says. “Our newly revamped site will play an important role in helping achieve this. It’s one more valuable resource that we offer to mining, construction, quarry and port operations.”