The national association of private waste and recycling companies formerly known as the Environmental Industry Associations (EIA) has changed its name to the National Waste & Recycling Association. The change goes into effect officially Dec. 2, 2013. Along with the name change, the association has unveiled a new logo.
The association says the name change follows the EIA's merger with its subassociations, the National Solid Wastes Management Association (NSWMA) and the Waste Equipment Technology Association (WASTEC).
“The rebranding is a significant milestone in achieving the goals of the strategic plan we adopted in November 2012,” says Charlie Appleby, chairman of the National Waste & Recycling Association.
Appleby, who also is chairman and CEO of Advanced Disposal, adds, “The strategic vision for the group is the creation of a merged advocacy organization with leadership, expertise and programs that promote the association as the most effective and trusted voice on 'all things waste and recycling.'”
Sharon Kneiss, president and CEO of the association, notes, “While the merger is now complete with this rebranding, our work continues to establish a number of programs within the organization. Our group is committed to the National Waste & Recycling Association being the unparalleled leader in industry advocacy, safety, waste technology, standards and statistics. Furthermore, we are building a strong certification program and working to deliver excellent education opportunities.”
The group's new logo includes symbols reflecting the industry’s involvement in the collection of waste and recyclables, recycling, organics and composting and the production of waste-based energy. The inclusion of the word “innovate” in the tagline highlights how technology is revolutionizing the way that waste and recycling is managed in America, says the group.
“Our brand name and logo are important indicators of who we are and what we stand for,” says Kneiss. “With this new name, we are taking the opportunity to strengthen and modernize how we represent our association and promote the industry to our members, government officials, the media and the communities in which we operate.”
The National Waste & Recycling Association, based in Washington, D.C., represents nearly 800 companies operating in the United States.