Case announces 2017 Diamond Dealer and Gold Dealer award winners

Case announces 2017 Diamond Dealer and Gold Dealer award winners

Twenty dealers across North America recognized for excellence in sales and support of Case construction equipment.

July 12, 2017
CDR Staff
Equipment & Products

Case Construction Equipment, Racine, Wisconsin, has named its 2017 Diamond Dealer and Gold Dealer award recipients as a part of its North American Construction Equipment Partnership Program. The awards recognize dealerships across the U.S. and Canada for excellence in five categories including sales performance, marketing and communications, product support, parts support and training.

The 2017 Diamond Dealer award winners are: Birkey’s Construction Equipment (Illinois), Burris Equipment Co. (Illinois), Crawler Supply (Louisiana), Groff Tractor (Pennsylvania, Maryland), Kucera Farm Supply (Ontario), Longus Equipment Inc. (Quebec), Miller Bradford & Risberg (Wisconsin, Michigan, and Illinois), Monroe Tractor (New York, Massachusetts), Nueces Power Equipment (Texas) and Redhead Equipment (Saskatchewan).

The 2017 Gold Dealer award winners are: ASCO (Texas), Burks Tractor (Idaho), Crown Power & Equipment (Missouri), Eagle Power & Equipment (Delaware, Pennsylvania), Hills Machinery (North Carolina, South Carolina), HiTrac (1974) – (Winnipeg, Manitoba), Lawrence Equipment (Virginia), McCann Industries – Illinois, Indiana and State Equipment (Kentucky, West Virginia).

“This year Case celebrates 175 years of practical innovation in the construction industry, but our success wouldn’t be possible if it weren’t for our extraordinary dealer network,” says Scott Harris, vice president for Case Construction Equipment in North America. “Congratulations to all of our 2017 Diamond Dealer and Gold Dealer Award winners, who have shown a continued dedication to providing the ultimate ownership experience for our customers, and a true commitment to developing the Case brand in North America.”

Case’s Partnership Program is designed to increase dealer performance per the results of a dealer assessment while encouraging them to excel in their role as a “Professional Partner” to customers.