Sustainability Overview Offered at ConExpo

Marketing consultant Brian Barlow will offer presentation on sustainability movement opportunities in the construction sector.

November 22, 2013
CDR Staff
Personnel Activity

Brian Barlow, president and CEO of Barlow Strategic Sales & Marketing, Fort Wayne, Ind., will be speaking on the topic of sustainability at ConExpo-Con/Agg 2014 at an educational session.

In the presentation, which takes place on Thursday, March 6 from 10:00 to 11:30 a.m., Barlow will look at some of the issues and opportunities that sustainability holds for manufacturers, sales channels, raw and finished material producers and contractors serving the North American construction, aggregate and mining markets.

“We are honored to be selected as one of the 120 speakers chosen from 450 submissions,” says Barlow on behalf of Barlow Strategic Sales & Marketing. “More importantly, the shift to more sustainable construction and infrastructure projects benefits all premium suppliers and contractors throughout the supply chain as it reverses the ‘low-bid wins’ paradigm that this industry has been challenged by for far too long.”

ConExpo-Con/Agg is held every three years in Las Vegas. It is attended by as many as 130,000 people and offers displays from up to 2,400 exhibitors connected to the construction industry.

Barlow Strategic Sales & Marketing has been offering sales development, research and marketing services since 1991. The firm focuses on manufacturers selling equipment and services into the global construction, infrastructure, mining and aggregate and environmental and recycling markets worldwide.