Ana Cabiedes-Uranga has been named marketing and communications manager.
Liebherr Construction Equipment Co., Newport News, Va., has promoted Ana Cabiedes-Uranga to the position of marketing and communications manager. In her new role she will be responsible for planning, implementing and communicating the company’s marketing efforts.
In her previous position as trade show and event manager, Cabiedes-Uranga was responsible for the strategic planning and management of all Liebherr Construction Equipment Co. events. She worked closely with senior management to develop an integrated communications strategy across multiple media channels and platforms in order to promote such events, as well as the Liebherr brand.
Cabiedes-Uranga led the launch of the new trade show identity, brand positioning and integration of new technologies for customer engagement. As new methods of communication have become available, she has been instrumental in the use of social media to strengthen the brand identity and connect with our customers.
Liebherr is a manufacturer of construction and earthmoving equipment for a variety of industries.